Rethink – Book Review

Cutting cost and boosting innovation… Sounds like an interesting title right? I thought so. I also have to admit that I am a sucker for a good book cover. I like the simplicity and thought of this one. But alas, you can’t really judge a book by its cover.

While this book was a little long, (Really this whole book could have summarized as a blog post) it was interesting and had some good insight.  I love the overall thought process, when innovating, you can’t take the WHY you do something for granted when you are redesigning the HOW. You must think about why you do things, and what you are really doing when coming up new ways to figure out how to innovate. Especially when making cost saving changes.

If major change happens everyday as much as it does in the company that I work for then go ahead and pick this one up, and make sure that you don’t get hung up on the length!

Enjoy…