Where are you on this scale? Is it something that you have thought about, or something that you have been trying to ignore. Some people think that they can sit right on the maturity mark without ever beginning the decline, but it is inevitable…

There are ways to make sure that you sit up there as long as possible, but there is always a decline eventually.

Find a business model where you are making money from the start. The introduction phase does not have to be cash dry. Protect your margins because later in life you probably won’t be able to maintain them as much as you can in the start when things are good…