must read pt 2
Posted: August 5th, 2008 | | 1 Comment »
so as i promised… part 2.
the brand gap – marty neumeier
this book hits a lot of topics, but the jist is that there is a gap between business strategy and design. it is in bridging that gap that you will find present day success
we all know the guy that is the company outcast… the weird IT guy, or the one that is way to into what computer chips intel is about to release…
well, i work at a creative firm and i am not a designer. i went to the art supply store the other day and had to ask what rubber cement was…. i don’t do art real well… but that isn’t why they hired me.
you will have to learn how to communicate with the other side of the brain people someday. learning how to do that efficiently and successfully will help your business dramatically.
(note to self – apply to marriage)
yetty
haha…
and you didn’t know what rubber cement was?? i used to be obsessed with that stuff because it was so fun to use…probably the closest i’ve ever come to huffing glue.