Comments on: Jack in the Box http://davidyetty.com/jack-in-the-box/ Wed, 19 Oct 2011 14:35:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: justin hudson http://davidyetty.com/jack-in-the-box/comment-page-1/#comment-378 justin hudson Fri, 20 Mar 2009 15:14:00 +0000 http://thedarnologist.com/davidyetty/2009/03/jack-in-the-box/#comment-378 i hate the word brand. i hate the word brand.

]]> By: Alvin http://davidyetty.com/jack-in-the-box/comment-page-1/#comment-377 Alvin Thu, 12 Mar 2009 13:56:00 +0000 http://thedarnologist.com/davidyetty/2009/03/jack-in-the-box/#comment-377 The thing that bugs me about the Jack in the Box "rebrand" is how utterly <i>unnecessary</i> it was.<br/><br/>It's understandable to see an opportunity to redesign or update something that was poorly designed to begin with. JiTB in particular just needed a refresh of their look. The logo itself was great -- iconic, easy to recognize and well-designed with quirky nuances that could only be picked up by a few.<br/><br/>I've been a huge Duffy fan ever since I was a student, but what's up with that techno-type at the bottom?<br/><br/>Sad. The thing that bugs me about the Jack in the Box “rebrand” is how utterly unnecessary it was.

It’s understandable to see an opportunity to redesign or update something that was poorly designed to begin with. JiTB in particular just needed a refresh of their look. The logo itself was great — iconic, easy to recognize and well-designed with quirky nuances that could only be picked up by a few.

I’ve been a huge Duffy fan ever since I was a student, but what’s up with that techno-type at the bottom?

Sad.

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