by: Seth Godin

10/10

Elevator Pitch: how to take a product and make it a purple cow, or make it remarkable

Favorite Quotes:

-”If you had unlimited time it would be easy… being hard headed about time is the single best way to make the innovation happen.”

Overview:

This is a great, “get you out of a rut” book. It will make you think. This book, like most of Seth’s stuff, will make you dream of what you can do to your product to make it better. My favorite thing about it though is all the talk about the “Champion” that you should be in your company. Here is what that means…

The owner of the idea becomes the Champion, but the merit of the idea itself doesn’t really matter in wether or not it will be implemented. No, it only matters if you are the type of Champion to get it done. You have to become the type of person in your company that can get the permission, trust, and authority to make your idea happen.

If you want to give it a try, and more importantly if you want to become a champion, check it out…