6/10

Elevator Pitch: The greatest need of the American Business is an officer in the Executive suite whose job is to keep an eye on the pulse of the culture in which they exist. They should have trumping power over some of the other Execs – (CEO, CMO, etc…), but are not the final authority.

Overview: This book was really good, but because of my own expectations I am giving it a 6. I was expecting this to be about the “Internal Culture” of the company and not the external. This is a great book for small marketing groups or “story telling” firms, but not for people in the people business like I am.

This might be exactly what you are looking for, and if so, then it is a great read…. very interesting and insightful, but I do have to say that my expectations were not properly managed.