Trattoria Centrale – Birmingham, AL

As a new feature, and because of my passionate distaste for monotony, I wanted to share a new restaurant that I recently visited with the wife.

Trattoria Centrale was a recommendation from a friend. His description was pretty spot on; small dining room, not quite as fancy as it is cool, and really good food for a good price. He had me at good price.

Overall: 8/10

Food: Italian, but done really well. Interesting dishes on the small menu that must change pretty constantly. Very unique and as far as Beef Stroganoff that I had cooked pretty perfectly.

Dining Room: Small, but comfortable. Not a place to take a group of 12, this is a double date at most in my opinion.

Service: Very helpful especially since you order, and find your own seat. I was impressed with the friendliness of the gentleman that took my order.

Check it out.

Saturdays at the bergs

There has been a new tradition at the berg household on Saturday mornings. I call it the french-fried egg stackup.

I can already hear your mouth watering from here, so let me walk you through the steps. If you have a pan and a stove, I promise you can make this.

Step 1. Friday night, go to Five Guys Burgers and order a regular size order of fries and put them in the fridge.

Step 2. Wake up on Saturday.

Step 3. Cook some bacon, and then chop it up. Place to the side

Step 4. Cook 3 eggs over medium. Place to the side

Step 5. Throw a little oil in the same pan (all of this should only take one pan by the way…) and toss in some of those fries. No need to warm them up, they will recook and warm through in the pan.

Step 6. Once you fries are hot, and basically twice fried, stack the eggs in there, add the bacon, and top it off with some shredded cheese. I am a personal fan of sharp cheddar when it comes to breakfast, but pretty much any basic cheese will work.

Step 7. As soon as the cheese melts, slide it onto a plate, and enjoy.

I told you it was easy.

Step 8 & 9. Take a nap, and when you wake up go for a run, so you don’t die of heart desease…

Arrogant Bastard Beer | Sticky Storytelling

My favorite definition of Marketing according to Seth Godin is this; Marketing is storytelling. With that definition, this weeks Sticky Story Spotlight goes to the makers of Arrogant Bastard beer. The name says it all. This beer is for beer snobs. Being someone who likes to pretend like I know a lot about beer, I really like this.

Talk about a company finding their niche, they have “You’re Not Worthy” on the front of the bottle, and the back of the bottle continues with this description. -

” This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to a safer and more familiar territory — maybe something with a multi-million dollar ad campaign…”

If that doesn’t make you curious enough to buy a pint, then maybe you should stick to a beer with a big ad campaign…

Tell a story, and watch as people that relate catch on and follow you. Be bold, don’t try to hit everyone, or you will hit no one. Happy story telling!

I have a beer named after me.

Just for the record, I really wanted to use an ellipsis in the title, but i am trying to keep up with my resolutions… Ah, Darnit!

I can feel your jealousy from here.